The 10 TOP SEO Tips – Search Engine Optimization

From the obvious to the
“Hey-I-never-thought-of-that-great-idea-before”, here are 10 of the top
52 tips on how to optimize your website for its turbo-charge rocket
ride up the search engine rankings.

Be bold. Use the <b> </b> tags around some of your
keywords on each page. Do NOT use them everywhere the keyword appears.
Once or twice is plenty.

Deep linking. Make sure you have links coming in to as many
pages as possible. What does it tell a search engine when other web
sites are linking to different pages on your site? That you obviously
have lots of worthwhile content. What does it tell a search engine that
all your links are coming in to the home page? That you have a shallow
site of little value, or that your links were generated by automation
rather than by the value of your site. Here is an example of deep linking, in this case to my personal happiness workbook.

Become a foreigner. Canada and the UK have many directories for
websites of companies based in those countries. Can you get a business
address in one of those countries?

Newsletters. Offer articles to ezine publishers that archive their ezines. The links stay live often for many years in their archives.

First come, first served. If you must have image links in your
navigation bar, include also text links. However, make sure the text
links show up first in the source code, because search engine robots
will follow the first link they find to any particular page. They won’t
follow additional links to the same page. You can see this in action at
the link to the home page on this web site monitoring page

Multiple domains. If you have several topics that could each
support their own website, it might be worth having multiple domains.
Why? First, search engines usually list only one page per domain for
any given search, and you might warrant two. Second, directories
usually accept only home pages, so you can get more directory listings
this way. Why not a site dedicated to gumbo pudding pops?

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Article exchanges. You’ve heard of link exchanges, useless as
they generally are. Article exchanges are like link exchanges, only
much more useful. You publish someone else’s article on the history of
pudding pops with a link back to their site. They publish your article
on the top ten pudding pop flavors in Viet Nam, with a link back to
your site. You both have content. You both get high quality links.
(More on high quality links in other tips.)

Titles for links. Links can get titles, too. Not only does this
help visually impaired surfers know where you are sending them, but
some search engines figure this into their relevancy for a page.

Not anchor text. Don’t overdo the anchor text. You don’t want
all your inbound links looking the same, because that looks like
automation – something Google frowns upon. Use your URL sometimes, your
company name other times, “Gumbo Pudding Pop” occasionally, “Get gumbo
pudding pops” as well, “Gumbo-flavored pudding pops” some other times,
etc.

Site map. A big site needs a site map, which should be linked
to from every page on the site. This will help the search engine robots
find every page with just two clicks. A small site needs a site map,
too. It’s called the navigation bar. See how the second navigation bar
at the bottom of Last Minute Florida Villas is like a mini-site map?

There you have it: 10 of the 52 Top SEO Tips, a free tip sheet that comes with Don’t Get Banned By the Search Engines:

There is a lot more to search engine optimization, and there are always
more details when looking at an individual site. But these tips should
help any website significantly improve its rankings.

www.seo-writer.com